Interview of Richard Legendre at the E-marketing Forum
Richard Legendre, Director of Operations, presents the WorkIT solution:
the principle
the benefits
the superiority vs. price comparison websites:
objectivity of the information collected
independence of the solution
comprehensiveness of the data
medium- and long-term developments
"WorkIT is a company specializing in competitive monitoring on the internet. It's a recent venture created in 2005, which has experienced its first commercial success in 2007. Our job is to provide our clients, who are mainly online merchants, with systematically collected and exhaustive information about their competitors."
29/01/2008
E-marketing Forum - January 29 and 30 in Paris
Conference on "Winning strategies for E-Commerce" with a speech by Mr. Simon, Managing Director of online retailer RueDuCommerce.
22/01/2008
Second round of funding
WorkIT
secures a second round of funding of 550 000 euros with private investors and internet entrepreneurs.
05/12/2007
Press Release Rue du Commerce
RueDuCommerce beefs up its competitive monitoring in the lead up to Christmas by signing up with WorkIT.
Interview of Bernard Euverte by Jean Michel Billaut
Price transparency. It's been the talk of the economic community since Adam Smith.
Has WorkIT, Bernard Euverte's startup, solved the problem?
Imagine! You want to buy a plasma screen (for example). You've chosen model Y by brand X. this model is sold on 62 merchant websites (for example). Who has the lowest price? If possible in real time? (In the demo Bernard did, we found that prices varied by several hundred euros for the same item.).
That's the problem WorkIT has decided to tackle.
But WorkIT, for the moment, (.) only works on the B2B market (.), which allows a given web merchant to monitor his competitors and adjust his prices accordingly.
How does it work? What is a "stealth crawler"? Do brands use different names for the same item? And if so how does WorkIT work around this problem? How does WorkIT position itself vs. Kelkoo and other price comparison websites? What is its business model on the B2B segment? Could WorkIT be applied to other intangible products (travel, financial products.)? And with globalization, could WorkIT "stealthily sniff" prices offered on websites throughout Europe? Throughout the Western world?
When will WorkIT be available to the general public?
And if anyone can access price transparency in one or two clicks, how is the world of commerce going to evolve? Are we getting closer to "pure and perfect" competition?
