The WorkIT search engines collect data continuously in the MP3 & audio, cameras & camcorders,
TV & home entertainment, house appliances, telephony, and computing categories. Since the same product can be labeled very differently from one e-retailer to the other, manually comparing data remains a very tedious process. That is why the various product descriptions are grouped under one unified heading in the WorkIT catalogue.
Once in the WorkIT catalogue, you can click on a given product description and all the matching descriptions will appear.
Product matching gives web merchants a clear and comprehensive view of a product's, segment's or vendor's competitive position.
The objective is to group identical products together in order to better compare them. This implies taking into account products which are mislabeled or labeled differently (description without reference, use of « - » , « / » characters, blank spaces inside references). It is also necessary to make sure that products such as accessories or bundles are not included in the matching. For example the Canon EOS 350D carrying case or the Canon EOS 350D + objective 28-100 bundle will not be matched with the Canon EOS 350D camera.
Product matching makes it possible to see at a glance the positioning of each product sold online in table format :
